What We Do

Our services cover both qualitative and quantitative studies. We have experience in carrying out Media Research, Automotive, Agricultural, Pharmaceutical, Telecommunication, Advertising (pre & post), Financial, FMCG, Retail Audit, Customer Satisfaction, IT, Segmentation, Mystery Shopping, Opinion Poll, Desk Research, Sponsorship Tracking, Social research, amongst others.

Our clientele include blue chip organizations, multinational companies, international organizations, NGOs, government agencies as well as local companies in each market.

RSRI is the contact you need to obtain the information you require in the Nigerian market and other West African Countries. We will always provide you with the highest quality research services. You can always count on us to efficiently and professionally deliver research services to you.

Research Expertise

Concept/product tests/Taste tests.

Pricing tests.

Packaging tests.

Advertising and communications research.

Market segmentation and positioning studies.

Customer satisfaction and mystery shopper research.

Attitude & usage studies.

Tracking studies.

Research Specializations

Market Sectors

Automotive

Cosmetics / Hygiene

Foods / Nutrition

Healthcare / Pharmaceutical

IT / Software / Hardware

Research Solutions

Concept development & Strategy

Concept Testing

Customer Satisfaction Studies

New Product Research

Packaging / Design

Product / Sensory Testing

Retail Research

Store Audits

Research Services

Analytical Services

Statistical Analysis

Panels

Panels – General

Qualitative

Focus groups

Quantitative

Mystery shoppers

Organizations That Trust Our Services